Anyone can make a podcast, right? Just pull up a microphone, hit record, then publish it out to the world.
While it can be that easy, it’s not always that straightforward, particularly if you’re looking to use your podcast as a source of revenue. If you’re not considering who you want to reach and what would actually help them, you’re just a person on a mic shouting into the void. With just a little attention to your intentions, you won’t just have a tuned-in, active audience, but you’ll also have an easy pitch for sponsors and affiliates.
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Joe: Anyone can make a podcast, right.
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Just pull up a microphone hit record.
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And then publish it out to the world.
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Well, it can be that easy.
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And it’s not always that straightforward.
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Particularly, if you’re looking
to use your podcast as a source of
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revenue or to grow your business.
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If you’re not considering
who you want to reach.
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And what would actually help them.
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You’re just a person on a
microphone shouting into the void.
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With just a little attention
to your intentions.
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You won’t just have a
tuned in active audience.
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But you’ll also have an easy
pitch for sponsors and affiliates.
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And that’s what I want to
talk to you about today.
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.Welcome to podcast workflows, where
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you get daily tips to
improve your process.
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Grow your show and maybe
even make some money.
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Each week.
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I also do a deep dive into the process of
the world’s most successful podcasters.
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And reveal their tools, processes,
and systems to help you simplify
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the production of your own show.
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And reclaim hours in your day.
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You can improve your own
podcast production process
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by seeing how the pros do it.
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Joe: I’m your host,
Joe Casabona and today.
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I’m going to tell you for day four
of podcast, advent, how you can
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come up with a mission statement.
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There are three basic questions you
need to answer to make sure your
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podcast is hitting the right target.
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These three questions will help
make your podcast profitable.
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They are.
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Who are my listeners?
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What problems do they have and how
can I help solve those problems?
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This will help you structure your
mission statement into a format
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that longtime listeners will know.
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I talk about a lot.
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My podcast helps audience.
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Solve problem.
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Bye goal of each episode.
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And look, I know mission statements
from a stuffy corporation.
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Sometimes get an eye roll.
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But in podcasting they’re non-negotiable.
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You can think of your podcast
mission statement as your roadmap.
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Point a is your starting point.
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And point B is the
ultimate goal of your show.
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Make money, grow your business, whatever.
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A whole lot has to happen in the middle.
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Before you get to point B.
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And that’s where your
mission statement will help.
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Using this framework to
develop your podcast.
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Mission statement leaves no
room for fluff and drives home.
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Exactly what you intend to do.
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If at any point you lose
your way with your content.
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You can come back to this mission
statement as your north star.
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And if this topic is making you
panic and say, Joe, I have a mission
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statement and it’s not working.
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Fear not.
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You don’t need to burn the
whole podcast to the ground.
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Instead look for which parts of your
mission statement you need to tweak.
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What key elements are you missing?
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Is the audience too general or maybe
the problem you think they have.
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Isn’t their problem.
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Another common issue.
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I see with podcasts not providing value.
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Is that they’re not giving
actionable advice and your mission
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statement will help with that too.
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Sure it could feel good to vent.
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I vent a whole lot.
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But more likely than not your
audience is already well aware of
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the problems they face and they want
to know how to fix their problems.
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I’ve rejected potential podcast
guests on my other show.
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For just wanting to self promote and not
give actionable advice to my listeners.
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Make sure that what you’re
providing is actually adding value.
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Not just talking around the problem.
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So let’s dive a little deeper into those
three parts of the mission statement.
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Here’s a breakdown of how to satisfy
your audience and how to start
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making money from your podcast.
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Number one who are my listeners?
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Who do you think you’re talking to?
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This is the ideal
listener for your podcast.
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The answer is not allowed to be everyone.
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For podcast workflows.
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My audience is podcasters who know they
spend too much time on their show, but
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don’t know how to improve their process.
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For how I built it.
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My podcast audience is busy,
solo premiers and creators.
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These are two separate podcasts for
two separate audiences and they have
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two separate mission statements.
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So you need to think about
who your niche audience is.
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Number two.
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What problems do your listeners have?
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Think about what they need, what are
their daily struggles and pain points?
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It’s fine.
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If they have many pain points.
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That’s fodder for future episodes.
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You could even break down different issues
into different seasons and use the topics.
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More effectively.
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I’ve even found that the interview
format works best for extracting
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key insights for guests.
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Two people simply speculating
on a problem isn’t particularly
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helpful to your audience.
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But having thought out questions
prepared for a guest, keeps
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listeners coming back for more.
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And number three.
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How can I help my audience
solve those problems?
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This is where the rubber meets the road.
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Break each problem down
into bite-sized chunks.
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Consider the solutions that you or your
guests have to offer your audience.
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Each solution you can think of is a
potential new episode for the show.
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And the first 10 to 20 episodes of your
podcast can be born from this thinking.
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Now, if you’ve listened to this far
in, and you’re still not sure why your
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podcast mission statement is important.
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Let me drive it home
with a further thought.
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If you have a well-defined audience
with a well-defined problem.
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You can also attract sponsors
who help solve that problem.
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The lead ins are easy.
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I help you solve this problem.
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This is how the sponsor of today’s
episode helps you solve this problem.
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Let’s say your podcast helps people
learn about new varieties of apples.
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A sponsor who might be attracted to
your show’s audience would be an apple
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orchard that ships unusual varieties
of apples directly to customers’ homes.
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Because the audience is primed
for wanting to try new apples.
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The orchard would be a natural fit
for sponsorship helping you and
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them make money on the podcast.
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This applies to services or
products you provide as well.
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Here’s a prime example.
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My friend, Sam Munoz, who
was on how I built it.
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Shared how she used her
podcast as a sales funnel.
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For her mentorship program.
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How does she get people lining
up to sign up for her program?
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Sam knows her audience and
the problems they face.
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Well, By talking about those issues
on the podcast, she helps new
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customers find her mentorship program.
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And she directly sells on the podcast.
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Whether your goal is connecting new
customers to your services or gain
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sponsorship and affiliate program income.
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Your mission statement
is your secret weapon.
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When you keep your audience,
their problems and the solution
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in mind for each episode you
create you’ll be well on your way.
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To leveraging your podcast
to grow your business.
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If you liked this episode, you can
get every entry in podcast, advent
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2023 delivered directly to your inbox.
00:08:12.974 –> 00:08:17.024
By going over to podcasts,
workflows.com/advent.
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You’ll get daily emails
with tips and tricks.
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Of course, recommended tools and
giveaways from now to December 24th.
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You’ll also be able to view
the archive over there.
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Thanks so much for listening.
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And until next time I can’t
wait to see what you make.