Why Short Form Video (and Other Clips) Don’t Work to Grow Your Podcast

Why Short Form Video (and Other Clips) Don’t Work to Grow Your Podcast

I want you to imagine that you’re stuck in your office, hitting a wall. To clear your mind, you decide to take a walk around the block. You have your headphones in and truly enjoying the first nice day in a while. Then someone in full running gear comes up next to you.

“Hey — want to run a marathon?”

All you can think is, “what an absurd question. I just wanted to go for a 10-minute walk — I’m not at all prepared to run a marathon right now.”

And indeed, that seems like a pretty wild request, right? Running a marathon requires being prepared, the right gear, and the right mindset. It’s fundamentally different from just going on a walk.

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Should I have the word PODCAST in my podcast’s title?

Over on Podnews, there’s a great little article called Should I have the word PODCAST in my podcast’s title? My favorite point:

Out of 4.2mn podcasts in the Podcast Index in Feb 2024, 700,000 (16%) had the word “Podcast” in the title. If you want to appear high in search results, then you don’t want to use a word that a sixth of all shows use.

We definitely want to reduce redundancy and increase clarity. Not using the word “podcast” in your podcast’s title will do both.

What Makes Good Podcast Artwork in 2024?

What Makes Good Podcast Artwork in 2024?

One of my favorite scenes from Scrubs happens in Season 3, Episode 1. Sarah Chalke’s character, Dr. Elliot Reid, is sitting on her bed, reflecting on the fact that she gets walked all over at work — and she decides to do something about it.

With Tom Petty’s American Girl playing, she wrecks her room. She changes her look. She goes back to the hospital much more confident and as a result, she’s much more respected.

The confidence in her appearance matched the confidence she wanted to convey to her colleagues and patients.

I hate my podcast artwork.

It’s gone through a few iterations over the years. Something super basic based on my first book’s cover.

One with my photo on it.

Now the current cover, which was designed by Design Pickle during a full(ish) rebrand during 2020.

But I don’t think it really conveys what the show is about anymore. Sure…you build things with hammers, and the hammer logo is pretty ubiquitous at this point — though I don’t think it’s inextricably associated with my show.

Plus, a lot has changed since then — in the podcast landscape generally, and for How I Built It specifically. I used to interview developers about how they built WordPress plugins. Today, I’m not talking about WordPress OR web development at all. I’m talking to busy solopreneurs and giving them actionable advice on how to save time in their business.

So it’s time to reevaluate the artwork1.

Thinking About Podcast Artwork

The first question I need to answer is: what makes good podcast artwork? It’s something I’ve been thinking about for over a month on and off in preparation for this piece.

Is it akin to book covers? What about YouTube thumbnails?

I think it’s a little more complicated than that. Podcast artwork is usually displayed on a small screen — and you’re confined to a square. You have fewer options than a landscape YouTube Thumbnail, or book covers, which come in countless different sizes.

It’s a limited, simple canvas, that needs to convey a clear message. In-fact, when I posed the question, “what makes podcast artwork good,” to ChatGPT (using GPT-4), that’s the first thing it said:

Clarity and Simplicity: The design should be clear and straightforward. Considering that podcast thumbnails are often viewed on small screens, intricate details can be lost. A simple, bold design makes your podcast more recognizable and accessible.

I’m glad the will of the source material took us there first.

But I also decided to ask social media. Here are some good answers I got:

The artwork should be eye-catching and visually appealing, but it should also be relevant to the podcast’s content. — Trish Holder

A title or logo that is recognizable in a small thumbnail, thematically appropriate design/color palette to the genre of show, not too “busy” or cluttered — Michael Bickett

I’m not sure if great art pulls you in, but I do know bad art deters. If your art is amateurish, I assume you’re not putting effort elsewhere into making a good pod. Not being bad is more important than being good. — famousandgravy

I also asked a few of my podcast friends.

Matt Medeiros, host of many podcasts, said this:

IMO, I’d say it depends on the type of show. If it’s something in the business/education/news category, making sure the logo or podcast name cannot be missed.

If you’re trying to evoke a certain feeling, having more creative artwork can set the mood.

Neil Veglio, longtime podcaster and podcast producer, brought an interesting perspective:

Conveying problem, personality and provision, all in one simple image. It should work without any words added.

I think it’s important to have the title in there, since you don’t know where people are seeing the artwork — and some platforms can jank up the positioning of the title in relation to the artwork. But ideally, you want maybe three to five words max.

The “no words” criteria is interesting to me. As podcasters, words are how we express ourselves. But he’s right that words can take up an unnecessary amount of space, especially when the artwork will likely be accompanied by plenty of words.

Arielle Nissenblatt, founder of EarBuds Podcast Collective and community team member at Descript, shares an illuminating story about the importance of artwork:

I recently came across artwork for a podcast about creativity. It was a solo-hosted podcast, and the host of the show was sharing tips for creators.

You would think that that would be a happy, upbeat, optimistic show. But the cover art was dark, and it looked solemn, and there was a shadow over this guy’s face.

And then I hit play on the show and the show actually was upbeat and happy and creative. It did not reflect the artwork.

The artwork set some expectations that the show didn’t deliver on. Her takeaways based on this experience?

Make sure to ask a few people to audit your artwork before your show goes live. Make sure you ask, “What do you think this show is about? What tones do you think are going to be evoked within the show based on the cover art alone?”

And if there is a discrepancy between what they answer and the actual tone of your show, it might be worth going back to the drawing board…

Finally, and ultimately what got me thinking about this, was a recent episode Jay Clouse did of Creator Science, where he said this (emphasis mine):

Your name and face is interesting to people who already know you. It means nothing to people who don’t know you. So if you’re trying to get new listeners, the dominating package of the show, the title and artwork with your name and face, does nothing to a new listener.

And remember, your artwork in podcasting is so small in so many places, you don’t need to be intricate. You need to say, what is the one thing I wanna emphasize in this artwork when it’s at its smallest, and make that the majority of the artwork.

I’ve been bullish on “no one cares about your name.” But, in trying to mimic the psychology behind YouTube thumbnails (that people are drawn to faces), I have been recommending to hosts that they use their faces.

But going back to my earlier point, podcast artwork is not a YouTube thumbnail. With a thumbnail, you can include a face and still have room to get your overall point across. You don’t have that podcast artwork.

This is all wonderful feedback — but it’s very nebulous. Can we turn it into something cohesive and actionable?

Podcast Artwork is just that…art.

Saying, “do these things to make the perfect artwork,” is like saying, “paint these things to make the perfect painting.”

There’s a lot of subjectivity in podcast artwork.

That said, there are a few anecdotal tips we can derive from what I’ve found.

Bad Artwork Deters

One thing I heard repeatedly was good artwork won’t get people to subscribe, but bad artwork will deter people from listening.

After all, as famousandgravy said, if you’re not putting effort into this one-time asset, why should we think you’re putting effort into an ongoing show?

This also speaks to the wider trend that there’s just more quality shows out there. You can’t just throw a podcast together, upload it, and expect to get listeners anymore.

Podcasts take time and effort, and people want to know they aren’t wasting their time. Good artwork is most people’s first impression of your podcast, and your first chance to say, “I promise you’re not wasting your time.”

Match the Art to the Tone

This came up multiple times — what’s the vibe of your show, and does the artwork match? Arielle told a great story about how the artwork didn’t match the vibe of the show she ended up listening to.

Maybe it didn’t deter her, but I bet that deterred other listeners who were looking for something upbeat, and didn’t think they’d get it based on the brooding artwork.

One of the reasons I hated the critically acclaimed movie No Country for Old Men is because I came away from the trailer thinking I’d get an action movie, and that’s what 21-year-old me wanted. Instead, I got a tense commentary on good vs. evil and how disillusionment in a changing world can happen to the best of us.

It was heavy stuff, and I wasn’t expecting it, nor did I want it (though at 38, I think a rewatch is in order).

As you consider your podcast artwork, think about the tone of the show, and what expectation you’re setting for the listener. Your face in black and white, shadowy and intense, might look cool — but if your show is upbeat and happy, you’re sending out the wrong vibes.

Clean and Eye-Catching

Another common refrain in the feedback I got was to make it clean and eye-catching. Try to make it stand out in a sea of other artwork.

Jay said to pick one thing to emphasize. Neil said you shouldn’t need any words besides the name of the show. And definitely don’t include your name, or the word podcast.

In a separate comment, Michael said we don’t need to include microphones on the artwork anymore — I agree with this 100%. People will know your podcast is a podcast. We don’t need to include it in the name, or on the artwork.

Instead, pick colors and images that evoke the emotion you want to evoke in your episodes.

Look at logos to see how they communicate a message with simplicity. FedEx is a great example — standout colors, and a perfect use of white space between the E and the x to make it an arrow.

Turning this into Concrete Advice

So, taking everything we just covered, what should we do to make great podcast artwork?

In my live stream above. you can see my process for creating new artwork for my show, but here’s what I recommend:

  1. Much like your podcast should have a mission statement, your podcast artwork should have a single theme, focus, or emphasis. Maybe it’s “action,” or perhaps it’s “freedom.” Pick a word, and run with it.
  2. Consider the color scheme based on that theme, the emotions you want to evoke, and the competition. Look at what colors fit with your theme (have a few different colors), then look at other podcasts in your category on Spotify and Apple Podcasts. Look at what they’re all doing vs. what stands out.
  3. Font choice has always been super hard for me, but you need to pick a font for your show’s name. It should be a bold, “Display” font that’s easily readable, even when small.
  4. Pick some sort of imagery. This could be a photo (though you’ll want to fade a lot of it into the background/a solid color), or it could be a simple graphic. Something to help pull together your theme so that people see the artwork and feel they know exactly what your show is about.

The last consideration you might want to make: how well does your podcast artwork translate into episode artwork? Is there a common theme you can keep in the show’s art that becomes a thread for each episode’s art? This will be important to leverage custom episode artwork, which is supported by most major podcast players now.

I wish I could tell you to do “these simple things” to get good podcast artwork. But the truth is it’s going to be different for everyone. Mess around in Canva or Photoshop — or if you can, hire a designer to help you.

And no matter what, Arielle’s advice once you have something is crucial: get feedback. Then iterate.

  1. Oh god…and that name too?!
Don’t Ask, Don’t Get Applies to Everything, Even Your Podcast

Don’t Ask, Don’t Get Applies to Everything, Even Your Podcast

I’m not going to lie to you: I labored over this decision.

Thought about doing it. Decided against it. Started. Chickened out.

Talked to my friends. Talked to people in my master mind. Ran it by my wife.

Ultimately, I decided to do it. To ask the people on my mailing list, to buy Girl Scout Cookies from my daughter.

See, she set a goal to sell 500 boxes. We’re just over 300 — and I’m SO proud of her. Yes…she’s 6. And yes, she’s getting an assist from us.

But I’m proud of her because she went out door-to-door to sell. She recorded the video and helped me set up the website. She’s into it. And she’s learning a lot.

Now, there are plenty of lessons you can learn from the Girl Scouts and how they manage their cookie operation. But today I want to tell you one that I routinely tell my kids, and my clients:

Don’t ask, don’t get.

I could have excluded the Pre-S. I could have not posted the link on social media. I could have just casually mentioned Teresa is selling cookies and hoped for the best.

But that goes against everything I teach. Let me put it a different way.

How many downloads do I need before sponsors start reaching out?

A coaching client asked me this recently. The answer I gave simultaneously bummed her out, and gave her hope.

I said, “They won’t. You need to reach out to them.”

The truth is, yes, at some point, sponsors might reach out to you. But you can’t wait for a moment that may never come.

If I had never asked, my show wouldn’t have been sponsored at all for the first 4 years.

Don’t ask, don’t get.

Instead, you should make a list of brands that would be a great fit for your audience, who would benefit from being in front of your audience, and reach out to them.

Here’s another one:

When will I be big enough to have well-known guests?

You don’t need to be big, and there’s really not a “big enough,” at least depending on the guest.

I have 2 very well-known people in the web development space on within the first 10 episodes of my show.

On my locally focused podcast, Start Local, we got our US Congressional Representative, Chrissy Houlahan, on…twice. Once during the pandemic, and once right before a crucial budget vote, after the show took a long hiatus.

All because we decided to ask.

Don’t ask, don’t get.

Here’s one more:

“Why don’t guests share their episodes?”

This was a problem I had for a long time. I wouldn’t ask because I felt like I already used my “ask” on them coming on the show.

But that’s not the right way to look at it.

If you’ve done a great job, it’s good content for their audience.

But your guests probably aren’t considering sharing the episode because they have their own promotional calendar.

So if you ask (maybe give them the same resources you share), you’re more likely to see them share it.

Don’t ask, don’t get.

That’s not to say you still won’t hear, “No.” But you’re giving yourself a chance.

Wayne Gretzky, perhaps apocryphally, said, “You miss 100% of the shots you don’t take.”

Take your shot and ask — otherwise, don’t ask, don’t get.

The Podcast Marketing Trends Survey is Live

One of the biggest challenges in podcasting is the lack of transparent data around what works (and what doesn’t) when it comes to marketing.

Last year, our friend Jeremy ran The Podcast Marketing Trends Report, which gave incredible insight on how podcasters of all sizes, formats, and topics get the most out of their podcast marketing strategies.

This year it’s back to:

  • Establish a set of benchmarks around podcast growth for podcast creators & publishers
  • Understand what tactics and strategies are working
  • Create a set of podcast marketing best practices

“The 2023 report uncovered a number of fascinating insights and clarified a lot of suspicions related to marketing benchmarks that many folks in podcasting had suspected for a long time but had no solid data to back up,” said Jeremy.

“But almost as soon as that report was published, people started coming to me with new questions that we had no data for. As a result, it was a no brainer to conduct the report again to both update last year’s data and dig deeper into some new areas of podcast marketing we haven’t previously covered.”

Want to contribute to the largest-ever research project into podcast marketing and growth practices, plus be entered to win one of $9,000 worth of prizes?

Take the Survey

Should You Script Your Podcast?

Should You Script Your Podcast?

One of the most frustrating things to me when is calling support and getting the script. You know what I’m talking about — the set of things every support person has to say before they actually get to the part where they can help you.

To the customer, this is a weird form of gatekeeping that surely doesn’t serve any purpose besides annoying us. But to the support agent, it’s a way to screen and filter the possibly hundreds of calls they get each day.

To the organization, and likely some large number of customers, that script is crucial for the best overall experience.

I often get asked if podcasters should use a script for their episodes — especially solo shows. And the answer, unsurprisingly, is, “it depends.”

Here are a couple of things to consider when weighing the pros and cons of scripting your show.

Be comfortable in front of the mic

First, let me say that you should do what works for you, and if scripting helps, then script.

But the root of this question for many people is whether or not they feel comfortable in front of the mic. Scripting helps you make sure you cover all the bases but no matter what you need to be comfortable talking into a mic or you’ll sound unnatural.

I recommend getting your reps in and practicing a few times. The more you do something, the better you’ll get, and the more comfortable you’ll feel.

Are there times you definitely should or should not script?

I tend not to speak in absolutes1, but there are some times where a script can really help, or harm, a podcast episode.

If you’re doing an interview or a host/co-host show, it’s probably not best to script. It’s going to sound canned and fake, and it will not be enjoyable to listen to. If there are specific points you want to cover, you can always do another take with your guest, or really iron out the details in the pre-show interview.

On the other hand, if you have a fictional show, audio drama, or very clear story you want to tell, I’d say it absolutely needs to be scripted. Sure, there are some great unscripted moments in TV and movies, but the vast majority of the great moments have been planned out and set up for the correct emotional impact.

All that said, you still might be wondering if you should script your podcast.

Pros of Scripting

Let’s look at a good, old fashioned pros and cons list. First the pros. These are going to work best when you know exactly what you want to say.

  • You will control the entire story you’re telling, and will be less susceptible to ad-libbing or saying something you don’t want, or don’t mean, to say.
  • There’s a lot more planning, so your recording should require less editing (or at least, it will go more smoothly).
  • No need to pay for a transcript.
  • You will make all the points you want to make, in the order you want to make them.

Cons of Scripting

OK so that’s the good. What about the bad?

  • It’s more likely you’ll sound like you’re reading, which can feel unnatural (or at least, it takes a lot more work to sound natural).
  • If you want to read the script verbatim, there will be more “takes” to get it right.
  • It takes more time to do the episode – write the script, record it verbatim, then edit, publish, etc.
  • If you ad-lib, you’ll need to remember your spot, and depending on how true to audio you want the script, go back and modify it (or have the episode transcribed anyway).

So What Do You Do?

It depends on who you are and what you like. For How I Built It, I don’t script. I plan a lot, and I go over the story beats with my guest to make sure we’re still telling a good story. But I don’t think a script would be great for interviews, as I record them today.

What has changed for me in recent years is I do script my solo episodes. I want to make sure I’m telling a good story, and presenting the problem/solution in an easy to follow way. And since they’re usually pretty short episodes, I don’t want to ramble.

If you write the way you talk, you’re more likely to sound natural because it will be more natural!

Ultimately, you want to make great content. If writing everything out helps you do that, definitely script your show.

  1. Only Sith do that, after all.
How to pitch your podcast to year-end “best of” lists

How to pitch your podcast to year-end “best of” lists

🚨 Guest post alert! I’m SUPER excited to be sharing with you an article from Tink Media and Podcast Marketing Magic. I love this advice because it’s great for the best-of lists, but it applied any time you pitch yourself! If you want more tips on how to get people to listen to the beautiful show you’re making, subscribe to Podcast Marketing Magic!

With the end of the year nearing, apps and podcast newsletter writers are creating some version of 2023 “Best Of” podcast lists (You can check out Tink’s Audio Delicacies 2023, our delicious end-of-year list, here). Getting on these lists can be great to boost the listenership of your show! 

Today, let’s look at how to pitch your podcast to get on these lists. 

Curators of these lists will start making them soon, if they haven’t already begun. So get your pitching gear ready and let’s get this show on the road. 

But, first…

If you only have time for one thing 

Word of advice: if you can find a podcast list and/or writer that’s more specific to your genre, pitch them. For example – if you have an audio fiction show, you’re better off pitching to be an audio fiction list than a broader podcast one. 

Let’s begin! 

How to pitch your podcast to a “best of” list 

Begin with research 

✅ Start by creating a list of what publications and journalists typically create end-of-year lists. 

✅ Create a list of 10-15 publications and/or writers you want to include on your outreach.

✅ Make careful note of what they’ve called their lists in the past and what kind of podcasts and/or episodes have they included. 

✅ Cast a wide net and go deeper. A simple Google search is a good place to start. However, look beyond the first page to see what comes up. Often, the first page throws lists made by bigger publications. These are not bad to include on your outreach list but they might not all be relevant to you.

Pick where your listeners might be 

The very same Google search for “podcast best of list 2022” brings up lists created by bigger publications such as The Guardian or The Atlantic. Now, for independent and/or new creators in the audience, these can be daunting places to start. So while you should pitch yourself to these publications, you might be better off finding places and writers that are more specific to your genre. For example: if your podcast is about food, pitching to food publications might be more relevant than to The New Yorker.

If you’re running short on time, we recommend: 

✅ Creating a general pitch to send to the bigger publications. 

✅ Creating pitch templates which you can then customize for publications that are more relevant to your genre and audience. 

💡 Pro-tip: prioritize pitching to podcast newsletters over generic media publications. The audiences of those newsletters are already podcast listeners and have a higher chance of tuning into your show, as compared to readers of generic media publications.

Give them your why

Every good pitch includes a clear, concise, and customized why. Be sure to include: 

✅ Why did you choose them to pitch to? 

✅ Why should they choose you for their list? 

✅ Why should their readers/listeners know about your podcast?

Include your best episodes

Podcast “best of” lists could be either curations of complete podcasts or just single episodes. Either way, it’s always best to pitch a specific episode so that the person making the decision knows exactly what to tune into. Here are a few things to keep in mind: 

✅ Include your trailer. 

✅ Depending on whether your show is serialized or episodic, include your first or best episode. 

💡 Pro-tip: your best episode might not mean the episode you had most fun creating. It could be the one that has the highest number of downloads or most listener engagement. When in doubt, put yourself in a new listener’s shoes and pick the episode you think they might enjoy the most. 

✅ If you’re a serialized podcast with a lot of episodes on your feed (for example: a TTRPG podcast) be sure to link to a recap episode.

Pitch to relevant writers

In addition to publications, consider pitching your podcast to relevant writers in your field. Even if they have not curated a list in the past, you can pitch your and other shows to them.

➡️ You never know what might get their wheels turning! This might happen when pitching to writers/publications in your niche. Maybe a food magazine or travel blog has posted about some podcasts, but never made a best of list at the end of the year. Now’s your chance to encourage and help!

Make it about more than yourself

💛 Most folks receiving these pitches are busy. A great way to catch their attention and earn their appreciation is by suggesting more than just your show. This works especially well if you’re pitching to a list of podcasts in a specific genre. It’s also a great way to platform fellow creators. 

With these tips, we hope we’ve set you on the right path to pitch your show for end-of-year lists. Feel free to ask any questions in the comments!

Thanks so much to Shreya Sharma and Lauren Passell for authoring this post —and to the entire Tink Media team for their contribution!

Give Your Listeners the Gift of Clear Audio with Riverside

Give Your Listeners the Gift of Clear Audio with Riverside

Back when I started my podcast, if I wanted clear, uncompressed audio that didn’t have that random robot voice you’d get from an unstable connection, I’d need to do a few things:

  1. Use Skype + eCamm Recorder (RIP) to record my audio cleanly.
  2. Send my guest clear instructions on how to record their audio with either Quicktime on the Mac, or Voice Recorder on Windows.
  3. Walk through the process with my guest to make sure they’re getting clean audio (that is, audio with no echo).
  4. Still record a backup, just in case.
  5. Give my guests a place where they could upload the audio.
  6. Painstakingly sync the audio when I combined them in GarageBand or Audacity.

Things are different now. Now, we have Riverside.

Check out the full article here.

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Are You Optimizing Your Podcast Name for Discovery?

Are You Optimizing Your Podcast Name for Discovery?

There are very few people who can go by just one name.

Prince. Madonna. Wednesday. If you Google any of these folks, the person you’re thinking of right now will show up first in the results. That won’t work for everyone.

Heck, the current U.S. President has a name so common, people are called, “Average Joe.” And indeed, if you google “Joe,” the president is on the first page, but just barely.

Luckily, when we name people, we don’t need to optimize for discoverability, SEO, or uniqueness. We have other factors (like last name and SSN here in the U.S.) to consider.

But naming your podcast — well that’s another story.

What’s in a Podcast Name?

One of the most common mistakes I see when I do my podcast audits is not optimizing the podcast name for discovery.

I made this mistake for a long time. How I Built It is a fun name, but not great for discovery, and there are several shows with similar names.

How my show ranks on just the podcast name
How my show ranks on just the podcast name

Since changing it to How I Built It – Case Studies & Coaching for Creators and Solopreneurs, I’ve seen a 20% increase in downloads month over month without doing anything else differently.

I also rank high for the term “Solopreneurs” and will occasionally rank number one for “Coaching for Creators.”

Including Solopreneurs in my podcast name has helped it show up in more places.
Including Solopreneurs in my podcast name has helped it show up in more places.

Make Your Podcast Name Descriptive

Make sure your title is descriptive, and includes terms your audience is searching for…especially in Apple Podcasts, where the show’s description doesn’t factor into search.

But don’t keyword stuff. There’s a difference between a helpful title and just shoving words you want to rank for into it.

“How I Built It – Coaching for Creators, Coaching for Solopreneurs, Entrepreneurs, solo business owners, podcasters, newsletter operators, parent solopreneurs, and anyone making money online,” doesn’t work. It’s too long, and obvious keyword stuffing.

Title + a good tagline with 2-3 helpful terms should do it. The rest you can handle in episode titles and descriptions.

If you’re not sure where to start, ask your audience how they describe your show.

Or you can use a tool like Voxalyze to do some podcast-specific keyword research, and see where your show ranks.

Should We Stop Repurposing Content (and Start Repurposing Ideas)?

Should We Stop Repurposing Content (and Start Repurposing Ideas)?

 At the beginning of 2023, it seemed that the maxim “repurpose your content” reached a fever pitch. More agencies are offering repurpose services, and we see lots more people posting the same content across multiple platforms. 
More people (myself included) are keeping video on for their podcasts to create clips from podcasts. 
With AI tools, that became easy. Feed one format into an AI and it spits out a different format. 

Get your free Podcast Process Templates at https://podcastworkflows.com/templates


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Upgrade’s Short Form Strategy is Worth Trying

Upgrade’s Short Form Strategy is Worth Trying

Upgrade is one of my favorite podcasts to listen to for Apple and tech industry news. I think they have some of the most measured takes and don’t fall victim to hyperbole.

One interesting thing about Upgrade and many (if not all) of the shows on that podcast network, Relay.fm, is that the hosts don’t see each other. They keep the video off, even for them.

Read the full story here: https://podcastworkflows.com/upgrades-short-form-strategy-is-worth-trying/

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Voxalyze: The Google Analytics of Podcast Stats

Voxalyze: The Google Analytics of Podcast Stats

One thing that’s as sure as the sunrise during the Christmas season is that kids and adults alike will look at the gifts under their tree and wonder what’s inside. They’ll stare at the box, hoping to find the answer without opening it.

Before the gifts are open, they can be anything. It’s left up to our imagination.

Podcast stats can feel a lot like that sometimes. That’s why today’s helpful podcaster tool is Voxalyze. I like to call it the Google Analytics of Podcasting.

Read the full story here: https://podcastworkflows.com/voxalyze/

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