There’s a myth that if you do something for 21 days, it becomes a habit. I say it’s a myth because it’s been debunked. Several times.
The truth is, no matter how long a habit takes you to form, the more complicated it is, the more easily broken it is.
So producing a podcast is likely not a habit you’re forming. It’s work you’re doing, as efficiently as possible, without sacrificing content. But listening to a podcast, that can be a habit.
It’s why I often tell my clients and students that you don’t need a weekly show, but a monthly show can be a tough sell if you want to be part of someone’s routine.
So as I work on the next deep dive, I thought I’d share what I’ve learned about how to produce a daily podcast, and where I can improve.
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NOTE
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There’s a myth that if you do something
for 21 days, it becomes a habit.
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I say it’s a myth because
it’s been debunked.
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Several times.
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The truth is no matter how
long a habit takes you to form.
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The more complicated it is.
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The more easily broken.
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It is.
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So producing a podcast is likely
not a habit you’re forming.
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It’s work you’re doing as efficiently
as possible without sacrificing content.
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But listening to a podcast.
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That can be a habit.
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It’s why I often tell my clients
and students that you don’t need a
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weekly podcast, but a monthly podcast
could be a tough sell if you want
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to be part of someone’s routine.
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Something I’ve been thinking about a lot
lately is producing a short daily podcast.
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I’ve been thinking about that
because, well, for the last
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month I’ve been producing one.
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And I was thinking about
it a lot before that.
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So for today’s deep dive.
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I thought I’d share what I’ve learned.
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About producing a daily podcast.
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And how I can maybe
improve moving forward.
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So look for these top takeaways.
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A daily podcast can be an incredible
authority building asset for you.
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You need to pick a format and topic that
lends itself to your business goals.
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Batching your content is a super
important aspect of a daily podcast.
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Joe: Welcome to podcast workflows,
where you get daily tips to improve
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your process, grow your show,
and maybe even make some money.
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Each week.
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I also do a daily dive into the
process of the world’s most successful
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podcasters and reveal their tools,
processes, and systems to help you
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simplify the production of your own
show and reclaim hours in your day.
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You can improve your own
podcast production process
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by seeing how the pros do it.
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It’s Wednesday.
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And that means we’re doing a
deep dive and today’s deep dive.
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Everything that goes in to
producing a daily podcast.
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And let’s start with the question.
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What is a daily podcast?
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It might seem like a silly
question, but the answers may vary.
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Ryan holiday’s podcasts, the daily
stoic and the daily dad are both daily.
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While the daily stoic
is Sunday to Saturday.
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The daily dad takes Sundays off.
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Given the subject matter.
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I think that makes sense.
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It’s also worth noting that Ryan
holiday also has likely more
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material for the daily stoic.
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But there are other shows like
history daily and the bulwark that
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are both Monday through Friday taking
weekends off though history daily
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does a podcast swap on Saturdays.
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So for all intents and purposes, I’m
going to say that a daily podcast is one
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that runs at least Monday through Friday.
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Weekends are optional.
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So with that, let’s dive into what kind
of format a daily podcast should have.
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I think as far as format
goes, the sky’s the limit.
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Let’s look at some of the
shows I just mentioned.
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The daily stoic is a short form, less
than eight minutes on most days with
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a longer interview on Wednesdays.
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And there’s actually two
episodes . Those days.
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The daily dad is also short
form, less than five minutes
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with longer Saturday episodes.
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Both of those shows, offer
tips or words of encouragement.
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Very daily affirmations style.
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History daily is also
short form 15 minutes.
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And tells a story around something
from this day in history.
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I actually have a full breakdown
over@podcastworkflows.com.
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The bulwark podcast is
a daily news podcast.
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Host Charlie Sykes has a
rotating cast of co-hosts.
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He talks to you about the news of the day.
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While other shows can be batched.
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This is much closer to a daily
radio show, reacting to current
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events in near real time.
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As you consider the format
for your daily podcast.
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The real answer to this
question depends on two things.
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The topic of the show.
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And your schedule.
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In Charlie Sykes case, the
bulwark is his full-time job.
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He spends large portions of his
day commenting on current events.
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So his show makes sense.
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This content is a large portion
of his business, his income.
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But other daily podcasts.
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In fact pretty much anything
that doesn’t count on.
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Current events in real time.
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Can be shorter and batched.
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These include daily tips, short stories
in fiction and nonfiction, and even
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coaching calls, listener questions
in your niche audits and more.
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My recommendation, select a short
solo format that allows you to
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record several episodes at a time.
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So now let’s talk about your topic.
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If you’re going to create a daily podcast.
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You need to be at least
one of these things.
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Deeply passionate about the topic.
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Or an expert in the topic.
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Ideally, it’s both.
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Looking at the daily stoic Ryan holiday
has dedicated a large portion of his life.
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To studying and writing about the Stoics.
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He knows those stories.
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Well, Lindsey Graham.
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Not that Lindsey Graham.
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And his team.
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Our expert researchers, but they’re
also deeply passionate about history.
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So they dedicate their time to
creating a great daily podcast.
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This goes the same for
all the news-based shows.
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If you’re going to do a daily podcast
about current events, you need to care.
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About those current events.
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So ask yourself.
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What do you care about?
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What are you an expert in?
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If you want to do a daily news
podcast, I say start slow.
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Pick one story from early in
the day that you can cover.
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Or pick pieces that are not
necessarily timestamped.
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Something where you’re not constantly
learning new information after you record.
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I know that works for some folks,
but it would drive me crazy.
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It makes sense that my daily
podcast is about podcasting.
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Not only am I an expert in the field?
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But I’m deeply passionate about it.
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Plus I’m often giving out the same advice.
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This show will be a knowledge
resource, a knowledge base for me.
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Where I can send.
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People who ask common questions.
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My recommendation is to pick
a topic, you know, deeply.
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Are passionate about, and one that can
be a resource for you and your business.
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Once you have your topic, you need
to come up with episode ideas.
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This can be a pretty daunting
task for a daily podcast.
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You need at least five
separate ideas per week.
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If we look at the daily stoic
again, Ryan holiday has a large
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resource pool to pull from.
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He even has a book of the same name.
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Actually, he has a book
for the daily dad, too.
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And so he can give one
tip or story every day.
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He may have worked backwards
starting the podcast first.
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But either way, he spent some time
creating a list of timeless ideas.
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With history, Daley Graham picks one thing
that happened on that day in history.
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And he reuses at least
one episode per week.
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He’ll have the content for a long time.
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It’s also worth noting here that he
has several other history podcasts,
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and I’ve noticed that things that he
covers on his longer form podcasts
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often make their way to history daily.
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So if he does a deep dive on the
Salem witch trials for American
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storytellers, Then there will be a
history daily episode around at least
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one thing in the Salem witch trials.
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For this daily podcast, I’m pulling
from a daily tips, email that I
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send to my newsletter subscribers.
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Those tips came from questions.
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I got via email, social media,
comments and conferences.
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I’m also taking these deep dives and
pulling out the top takeaways and
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turning those into episodes as well.
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This gives me over 50
episodes to start with.
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10 weeks I can record an advance.
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Those episodes may spark other ideas
and already have actually as well as
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questions from the listeners, creating
a content flywheel for the show.
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My recommendation when your topic
is based on your expertise or a
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passion, you already write about.
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You can come up with ideas
quickly by reusing those writings.
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Emails or social media posts.
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So let’s talk about the recording
workflow, because this is really
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important and something that I haven’t.
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Really perfected yet.
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Once you have a format and a topic.
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It’s time to get the recordings done.
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I’m going to go out on a limb here and say
most of the podcasts I’ve mentioned here.
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Are scripted.
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So let’s talk about script versus outline.
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History daily definitely is.
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They publish their scripts on the website.
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And Ryan holiday’s podcast, both
the daily dad and the daily stoic.
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While he knows those subjects.
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Well, Benefit greatly from a script
that allow him to deliver his short,
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punchy points with maximum impact.
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The bulwark podcast, undoubtedly isn’t.
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But as we discussed, it’s a
little bit of a different beast.
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It’s more like a radio show
that has rotating guests
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discussing the news of the day.
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They are absolutely
doing prep work though.
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Sykes decides what topics they’re
going to discuss and usually
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preps the guests ahead of time.
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So they are doing research.
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But for a short daily podcast
that focuses on your expertise.
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You should likely script or
at least outline each episode.
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This show is fully scripted.
00:11:13.906 –> 00:11:17.206
Though I will ad lib from time to time.
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Depending on how you want
to deliver each episode.
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You need to answer this question?
00:11:25.126 –> 00:11:28.636
Do you want to deliver the
information efficiently and quickly?
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Or do you want to tell a story around it?
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More and more, I believe that
telling stories is the way to go.
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It doesn’t need to be long and drawn
out, but it should be related to
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illustrate and help drive home the point.
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Of your episode.
00:11:48.286 –> 00:11:52.486
A good sequence of events
for your short daily podcast.
00:11:52.486 –> 00:11:54.196
And one that I try to do with this one.
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Would be this.
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A story in the cold open, then the
intro, then a possible call to action.
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As long as you’ve delivered value first.
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Then you deliver the meat of the episode.
00:12:06.016 –> 00:12:07.996
Tie it back to the story.
00:12:08.026 –> 00:12:12.346
If you need to, and then an
outro with a call to action.
00:12:13.306 –> 00:12:17.026
This is going to take some work on the
front end, but you can also experiment
00:12:17.026 –> 00:12:18.616
with scripted versus non-scripted.
00:12:19.066 –> 00:12:20.506
The important ingredients.
00:12:20.506 –> 00:12:25.006
Here are the story, the tip
and the clear call to action.
00:12:26.536 –> 00:12:28.456
But no matter what you choose.
00:12:28.906 –> 00:12:31.456
You should absolutely batch your episodes.
00:12:32.326 –> 00:12:35.296
Recording and producing
an episode per day.
00:12:35.716 –> 00:12:38.776
Ken zap your productivity
to work on anything else.
00:12:39.406 –> 00:12:40.126
Trust me.
00:12:40.396 –> 00:12:42.886
I fell into that rhythm a little bit.
00:12:42.886 –> 00:12:45.376
When I got sick in the
middle of recording.
00:12:45.916 –> 00:12:47.896
And batching this podcast.
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With a daily podcast, you’ll want to
record several episodes in one sitting.
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The general workflow for my daily podcast
is to review the content in my air table
00:13:03.886 –> 00:13:09.646
base soon to be notion for short, punchy
tips to make the core of the episode.
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Script a cold open with a story.
00:13:13.156 –> 00:13:15.856
Record seven to 10 of
those episodes in a row.
00:13:16.156 –> 00:13:21.526
Have my VA upload and schedule all
of them using my podcast, planner
00:13:21.796 –> 00:13:23.656
and content calendar that we share.
00:13:24.826 –> 00:13:28.276
And then the episodes are ready
to go and be promoted later.
00:13:29.236 –> 00:13:31.096
The trick here is that.
00:13:32.056 –> 00:13:33.196
In prelaunch.
00:13:33.796 –> 00:13:36.796
I recorded 20 episodes.
00:13:37.246 –> 00:13:40.696
I intended to record 40 to 45.
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But I didn’t quite hit that goal.
00:13:44.236 –> 00:13:47.836
I really want to stay one
month ahead of this show.
00:13:48.526 –> 00:13:51.196
And that includes the four short episodes.
00:13:51.196 –> 00:13:53.686
Plus the longer one that
you’re listening to now.
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Lately, I’ve been recording a week in
advance, but over the holiday break,
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I intend to get caught up again.
00:14:02.506 –> 00:14:05.476
Which is a strong argument
for having seasons.
00:14:05.536 –> 00:14:07.336
Even if you have a daily podcast.
00:14:09.646 –> 00:14:14.266
So once you work out your schedule
and your scripts, it’s time to
00:14:14.266 –> 00:14:15.946
talk about recording and editing.
00:14:16.936 –> 00:14:22.846
Every podcast we’ve looked at here has
at least one audio editor on their team.
00:14:24.106 –> 00:14:26.206
And while that’s true for me too.
00:14:26.806 –> 00:14:30.946
With this podcast, this daily podcast.
00:14:31.576 –> 00:14:34.006
And my mini episodes
over on how I built it.
00:14:34.096 –> 00:14:35.356
I take a different approach.
00:14:36.496 –> 00:14:41.296
I like to record in Descript and make
content at it’s as I’m recording.
00:14:41.836 –> 00:14:43.306
So I’ll stop the recording.
00:14:43.696 –> 00:14:47.026
Delete the part where I messed up
and then start the recording again.
00:14:48.166 –> 00:14:51.106
This is another instance
where a script is your friend.
00:14:51.706 –> 00:14:54.676
This will cut down on the number
of edits you need to make.
00:14:56.116 –> 00:14:59.566
Descript also has some nice,
simple sound editing tools.
00:15:00.226 –> 00:15:04.516
If you want to do heavy audio engineering,
a tool like Hindenburg or Adobe
00:15:04.516 –> 00:15:07.366
audition would probably be better.
00:15:09.256 –> 00:15:12.406
Also keep in mind that
this process is iterative.
00:15:13.606 –> 00:15:18.586
I may decide that I want to go with more
audio engineering that I can handle.
00:15:19.186 –> 00:15:22.996
And if you’ve listened to other
deep dives, you’ll know that I’ve
00:15:22.996 –> 00:15:27.856
added some sound effects and some
things to kind of change the pace.
00:15:28.816 –> 00:15:32.686
But I want to know a little
bit more about the process.
00:15:33.046 –> 00:15:34.936
And the art direction of this show.
00:15:35.356 –> 00:15:37.366
Before I hand it off.
00:15:37.846 –> 00:15:38.386
Two.
00:15:38.716 –> 00:15:39.346
An editor.
00:15:40.606 –> 00:15:42.946
So my recommendation here.
00:15:43.876 –> 00:15:44.326
Right.
00:15:44.326 –> 00:15:48.946
Short scripts for your episodes that
include a story and pick a day to record
00:15:48.946 –> 00:15:51.436
a bunch to schedule ahead of time.
00:15:54.436 –> 00:15:54.706
Okay.
00:15:54.706 –> 00:15:58.636
So something I always cover on this
show in the deep dives is monetization.
00:15:59.086 –> 00:16:02.296
I’m not going to spend too much time
here because podcast monetization
00:16:02.296 –> 00:16:06.196
is different for everyone, but there
are several ways that you can do it.
00:16:07.786 –> 00:16:10.186
There are a few points
worth addressing though.
00:16:11.146 –> 00:16:14.896
First, it’s never too early to
start thinking about monetization.
00:16:15.346 –> 00:16:20.596
Some people will tell you to launch
first and think about making money later.
00:16:21.586 –> 00:16:24.526
However, just as that’s
terrible business advice.
00:16:24.916 –> 00:16:27.076
It’s terrible advice for a podcast.
00:16:27.106 –> 00:16:29.686
That’s more than just a hobby to you.
00:16:30.796 –> 00:16:32.956
Consider your options now.
00:16:33.376 –> 00:16:36.496
Because how you run the show
early will ultimately effect.
00:16:36.856 –> 00:16:37.966
How you make money?
00:16:39.526 –> 00:16:43.696
Next some feel that sponsorship
depends on the length of the show.
00:16:44.776 –> 00:16:47.506
If you look at the daily dad,
you’ll see, that’s not true.
00:16:48.316 –> 00:16:53.356
And there are some instances where
half of the episode is a sponsor spot.
00:16:54.436 –> 00:16:57.856
That doesn’t stop Ryan holiday
from selling those spots.
00:16:58.516 –> 00:17:01.336
Obviously he has a much bigger
audience than most people.
00:17:02.696 –> 00:17:06.056
But I wouldn’t let length
determine if you sell ad spots.
00:17:06.716 –> 00:17:09.416
Especially if what
you’re doing is valuable.
00:17:10.586 –> 00:17:13.796
It’s obviously working for Ryan holiday.
00:17:13.856 –> 00:17:17.936
Otherwise he wouldn’t sell spots
that long in the short podcast.
00:17:18.026 –> 00:17:18.356
Right.
00:17:20.036 –> 00:17:20.846
That said.
00:17:21.776 –> 00:17:24.866
A daily podcast is a great
opportunity for you to elevate
00:17:24.866 –> 00:17:26.936
your authority and expertise.
00:17:27.656 –> 00:17:29.786
Your creating consumable content.
00:17:30.206 –> 00:17:35.186
That can you, that you can send to
potential clients, customers, or partners.
00:17:36.116 –> 00:17:38.276
Would that in mind, a better path.
00:17:38.756 –> 00:17:40.406
Might be to grow your newsletter.
00:17:40.766 –> 00:17:41.906
And as a result.
00:17:42.416 –> 00:17:43.496
Your own business.
00:17:44.246 –> 00:17:45.896
My approach is just that.
00:17:46.526 –> 00:17:50.036
I’ve decided not to take on sponsors
for the show, at least at this point.
00:17:50.786 –> 00:17:57.026
And instead reserve one spot in the
episode for my own podcasting services.
00:17:57.686 –> 00:18:01.046
Last week I promoted my podcast audits.
00:18:02.246 –> 00:18:07.526
My recommendation is have a plan in place
for monetization from the beginning.
00:18:08.216 –> 00:18:09.926
Even if you don’t start right away.
00:18:10.796 –> 00:18:15.206
Knowing how you’ll monetize
will help shape the scope and
00:18:15.206 –> 00:18:17.036
direction of your daily show.
00:18:20.156 –> 00:18:20.456
Okay.
00:18:20.456 –> 00:18:24.506
So let’s talk about what to do
next because daily podcasting.
00:18:24.926 –> 00:18:26.156
Isn’t for everyone.
00:18:27.116 –> 00:18:31.346
However, it could be an incredible
asset that not only creates
00:18:31.346 –> 00:18:33.116
more podcast content for you.
00:18:33.476 –> 00:18:37.196
But more social posts, short
form videos, long form blog posts
00:18:37.526 –> 00:18:39.416
and topics for your newsletter.
00:18:40.556 –> 00:18:43.526
It’s also proof that you
show up and do the work.
00:18:44.666 –> 00:18:50.486
So my recommendations, if you’re
considering a daily podcast, First
00:18:50.516 –> 00:18:54.296
think about if it’s for you and if
it fits into your content strategy.
00:18:55.046 –> 00:19:00.626
Then pick a format and topic that lend
themselves to your schedule and expertise.
00:19:01.856 –> 00:19:02.816
Script out.
00:19:03.446 –> 00:19:07.436
A few episodes to see how it
feels creating a daily podcast.
00:19:08.486 –> 00:19:12.146
Record and batch the first
month’s worth of content.
00:19:13.916 –> 00:19:15.266
And then.
00:19:16.166 –> 00:19:19.886
Publish ask for feedback
and see how it goes.
00:19:21.656 –> 00:19:24.836
Let me know if your thinking
about creating a daily podcast.
00:19:25.736 –> 00:19:26.906
I’d love to hear from you.
00:19:27.476 –> 00:19:31.136
I’d also just love to hear about
feedback for this show because
00:19:31.136 –> 00:19:32.726
it’s a grand experiment for me.
00:19:33.146 –> 00:19:34.916
And honestly, I’m really enjoying it.
00:19:35.696 –> 00:19:38.336
I just need to make some
optimizations myself.
00:19:38.936 –> 00:19:41.036
I’d like to record.
00:19:41.306 –> 00:19:44.006
More than the week’s
episodes ahead of time.
00:19:44.336 –> 00:19:46.196
While that’s a nice Friday task.
00:19:47.096 –> 00:19:49.106
I’d like to maybe.
00:19:49.646 –> 00:19:52.436
Record episodes for this once a month.
00:19:52.946 –> 00:19:56.756
And I know that these longer deep
dives are probably the bottleneck.
00:19:57.206 –> 00:19:58.646
Because I do the narration.
00:19:58.646 –> 00:19:59.786
I read the full script.
00:20:00.296 –> 00:20:03.326
And then I do usually
add sound effects though.
00:20:03.326 –> 00:20:05.006
I don’t think I did for this one.
00:20:06.716 –> 00:20:10.016
But that’s it for this episode.
00:20:10.556 –> 00:20:11.846
Thanks so much for listening.
00:20:11.846 –> 00:20:14.036
If you want to connect
with me, you can do so on.
00:20:14.036 –> 00:20:15.596
Just about any social network.
00:20:16.076 –> 00:20:18.506
I am J Casabona on all of them.
00:20:18.536 –> 00:20:22.676
Uh, or you can email me@joeatcasabona.org.
00:20:23.306 –> 00:20:24.626
Thanks so much for listening.
00:20:24.956 –> 00:20:27.326
And until next time I can’t wait to see.
00:20:27.836 –> 00:20:28.556
What you make