My editor, Joel, has launched a new show called Profits Through Podcasting, where he shows people how to turn listeners into paying customers.
I had the pleasure of going on the show and we talk all about systems, putting the right amount of effort into your show, and more.
Here’s a little preview:
With video becoming an increasingly important part of podcasting and podcast growth, it’s important to have a tool that can help you leverage it without creating ton more work.
One killer feature (Editor’s note: and my favorite) is the ability to seamlessly switch between scenes and differently layouts. This makes live to tape (or recording and release) much easier.
This is particularly helpful for podcasters and show creators because you can plan out your show in advance, build it in Ecamm as a run of show, and then flow through it while you’re recording/streaming to get the end result they want.
Ecamm gives you better quality results than our competitors or tools like Zoom and you get all of your isolated files. So you can make tweaks/edits if you want, but if you plan ahead, you really don’t need to do much.
Thanks to Ecamm Live for sponsoring Podcast Workflows this month!
About Ecamm Live
Ecamm Live is an all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live.
Rene Richie, YouTube Creator Liaison, recently sat down with YouTube Chief Product Officer, Johanna Voolich about the future and direction of podcasts with YouTube:
My favorite bit from the interview was when Johanna mentioned she’s been consuming a lot of “eyes-optional” content. There are visuals, but you don’t need to see them. They are enhancers, but not requirements.
I drove that point home a ton today when I spoke at eCamm Leap into Tools and Tactics, and I think it will be something important to consider as more podcasters integrate video into a traditionally audio-only medium.
This article is brought to you in partnership with Lulu.
One of my favorite books from my college reading list is A Confederacy of Dunces. It’s a funny, tragic book that highlights the fact that someone will always think society is on a downward spiral…as well as hypocrisy.
An interesting fact about the book is that it almost didn’t see the light of day. The author, John Kennedy Toole, died tragically in 1969. A Confederacy of Dunces wasn’t published until 1980, thanks to work from another writer — Walker Percy — and Toole’s mother, Thelma.
A Confederacy of Dunces went on to win a Pulitzer Prize.
I regularly think about all the incomplete and unpublished works out there — from authors and would be authors who didn’t, or couldn’t, get their books on the shelves.
Then I think about how easy publishing and distributing a book is today. And while the writing is still the hard part, that can be easier too.
Especially if you have a podcast.
As someone who’s written 5 books over the last 12 years, I can tell you my process for each of them has looks more or less the same:
We’ve talked a lot about videos in podcasting here, but finding an editor can be tough.
Luckily, Jay Clouse‘s newsletter recently showed me a new resource that’s worth checking out: ytjobs.co.
The list full jobs, as well as freelancers willing to work on a per-project basis, across different disciplines as they’re related to YouTube.
Definitely something worth having in your back pocket for when you need it!
Late last week, Spotify and Substack announced a new partnership that will bring both free and paid Substack podcasts to the Spotify platform:
With just a few clicks, podcast creators on Substack can add Spotify distribution to their podcasts to grow their audiences while retaining full control over their subscriber bases, their content, and their revenue. Once a creator enables distribution to Spotify from Substack, listeners can link their Substack and Spotify accounts or become subscribers through Substack to unlock access.
It’s great to see more integrations like this, and Apple’s Delegated Delivery happened. I hope we see more podcast hosts take advantage of Spotify’s Open Access.
As you might know, while my Be Everywhere strategy was an incredible failure, I’m bullish on letting people pay you however they want. So if people want to pay you and consume your podcast on Spotify, we should make it as easy as possible.
I want you to imagine that you’re stuck in your office, hitting a wall. To clear your mind, you decide to take a walk around the block. You have your headphones in and truly enjoying the first nice day in a while. Then someone in full running gear comes up next to you.
“Hey — want to run a marathon?”
All you can think is, “what an absurd question. I just wanted to go for a 10-minute walk — I’m not at all prepared to run a marathon right now.”
And indeed, that seems like a pretty wild request, right? Running a marathon requires being prepared, the right gear, and the right mindset. It’s fundamentally different from just going on a walk.
Read More “Why Short Form Video (and Other Clips) Don’t Work to Grow Your Podcast”
Last week I announced I’m renaming my podcast, and unveiled the new artwork:
It’s called the Streamlined Solopreneur and I’m super excited about the new direction.
Now, I have a big list of things I need to handle in order to make this work smoothly — How I Built It is 8 years old, after all — and I want to make sure I do it right.
Read More “I’m Renaming my Podcast (and Documenting the Process)”You’ve got a library of great content. Sure, it’ll continue to bring in organic traffic. But how are you monetizing it?
Take the content you’ve been working on for years and turn it into a book, just being a published author lends you credibility and authority.
When you publish your own book, you’re telling potential listeners you have the knowledge to offer them something valuable. Learn how to turn your content into a published book (for free! )at Lulu today.
And thanks to Lulu for sponsoring Podcast Workflows this month!
About Lulu
Lulu is a book publishing platform that puts creators in control. Since 2002, we have empowered over 2 million authors, creators, educators, and entrepreneurs from all over the world to publish, print, and prosper with our global print-on-demand network while eliminating the risk and hassle of inventory and fulfillment. Not only is it free to create an account on Lulu, but our templates and tools enable you to sell books globally using Shopify, WooCommerce, Amazon, the Lulu Bookstore, and more.
There have been countless times in history where the lesser tech won out. BETAMAX was much better than VHS, but VHS became the standard.
Those who are around my age might think about how much better life would have been if the Sony MiniDisc won out — maybe fewer skips and MUCH smaller player to carry around vs. portable CD players.
And while the Blue Yeti’s success isn’t as decisive or monopolistic as VHS or CDs, there’s still a surprising number of podcasters using it, despite the experienced podcast community screaming not to.
But is the Blue Yeti really as bad as some claim? Let’s explore.
Read More “Is the Blue Yeti Actually Terrible for Podcasters?”There’s a new service out that combines 3 of my favorite things: Podcasts, Overcast, and Readwise — it’s called Podhighlighter.
It allows you to listen to podcasts in Overcast and, using Shortcuts on iOS, save highlights from the podcast to Readwise.
I’ve been using the PodHighligher server for a few weeks now, and I’m super happy with it. While it’s super niche, it definitely fills a huge void for people who listen to podcasts (even if it’s only for Overcast).
Read More “PodHighlighter a Great Way to Save Notes from Podcasts”
When I came up with the idea for Podcast Workflows — nearly a year ago at CEX 2023 — one of the aspects of the site was to have a “Tools” page — something that could showcase the tools used in the deep dives I was doing.
But I didn’t want to rush it. I wanted to focus on the content and see where the site went.
Well, in November, I made the decision to move from weekly breakdowns to more regularly published content around all aspects of podcast workflows, processes, and systems.
That kicked off (unofficially) with Podcast Advent, and in January I started publishing more regularly. I also had my VA move all relevant content from both Casabona.org and Podcast Liftoff to Podcast Workflows.
Read More “The Tools for Podcasters Guide is Live!”